Rather than feed lines to our real-people subjects, we invest time getting to know them and earning their trust before the shoot. By the time cameras roll, we've developed a rapport that allows us to capture genuine moments and stay on point with our client's message.
This documentary-style approach gives the work a rich and intangible authenticity - and a long shelf-life. The wealth of footage we capture can be re-purposed for numerous platforms and formats, both in the initial scope of work and as an economical response to future client needs.
The videos below all work together to tell the story of Minneapolis restaurateur Kim Bartman's Tiny Diner. This simple two day shoot provided enough material to create compelling and effective additional assets across multiple platforms, all designed to lead the viewer to the longer-form short film that anchors the project.