Before advancements in synthetic hair technology made manufactured wigs the best choice for cancer patients, Pantene’s Beautiful Lengths program facilitated thousand of real-hair donations to the American and Canadian Cancer Societies.
Tide Loads Of Hope
One of the all-time most successful cause marketing programs, Tide Loads of Hope was born in 2005 from the need to provide fresh laundry for people displaced by Hurricane Katrina. Drawing on hundreds of hours of amateur footage, we crafted TV spots and short films that brought the domestic program to life. When a massive earthquake shattered Haiti, the Tide …
Downy Touch Of Comfort
Downy’s Touch of Comfort program is a partnership with Quilts for Kids, an organization bringing handmade quilts to pediatric hospitals. Our first project as a full-time company, the campaign won a Gold Sabre Award and led to our ongoing relationship with Texas Children’s Hospital.