Live streams

About the project

A thirty-years-running tradition in Austin philanthropy, Toast of the Town is an annual series of small-group parties where celebrated authors, musicians, and academics mingle with donors and hosts in private homes across the city. It's an intimate, up-close experience, and it's the antithesis of Zoom.

Asked initially to create a microsite promoting 2021's Covid-safe, online-only series, we soon found ourselves building the very platform on which the Toast of the Town virtual events would run, and serving as Creative Director for the thirteen-part series.

It was easy to assemble a list of everything people didn't like about online fundraisers they'd attended: with gimmicky features meant to mimic the gala experience, the go-to off-the-shelf platforms somehow managed to amplify the isolated, at-home reality. So, inspired by the 2021 Inauguration Day livestream, we set out to create an experience that could be shared by small groups of friends, without huddling around a laptop or being tethered to their mobile devices. We wanted these parties to be on the big screen.

With special guests like Clint Black, Kathy Valentine, Preservation Hall Jazz Band, Nancy Wilson, and H.W. Brands, all thirteen of the Toast of the Town events streamed live on our FLOW STUDIOS custom TV app, which guests downloaded in advance to their Apple TV, Fire Stick, and Roku devices. Using their phone or laptop, guests could check in with each other on a custom page with features like a dynamically updating gallery of photos, a text chat, and an invitation to join the stream in a one-on-one video Q&A. The series was a huge success, raising record donations and attracting talent who would have otherwise been out of reach in an in-person format.

Explore the full case study

Excerpts

Toast Escapes: Life at the Lakehouse (excerpt)
Country Music Legend Clint Black: Jersey Boy

Kathy Valentine of the Go-Go's: The Three Ps

BBQ and Bourbon with The Daytripper

Flight Night with Jeffrey's sommelier Anthony Schlotzhauer
Authentically Austin

Kathy Valentine of the Go-Go's: The Good Stuff

A Deep Dive Into National Security
With General Vince Brooks, Professor Robert Chesney, and Professor William Inboden

Websites

Image

St. David's Foundation:
Neil Kocurek Scholarship Microsite

The Neil Kocurek Scholarship awards merit and needs-based scholarships to Central Texas' healthcare professionals of tomorrow. In addition to financial assistance, the scholarship provides a robust tutoring program, wellness coaching, mental health services, and one-on-one mentoring from established professionals in the student's own field of study.

With video profiles of selected incoming scholars and a two-minute anthem video, this microsite celebrates incoming scholars and the volunteer mentors. A subdomain of the Foundation's legacy site, the freestanding scholarships.stdavidsfoundation.org is the Foundation's primary marketing tool in its outreach to underrepresented communities in the five counties it serves.

Visit the website
St. David's Foundation
Neil Kocurek Scholarship Microsite

The Neil Kocurek Scholarship awards merit and needs-based scholarships to Central Texas' healthcare professionals of tomorrow. In addition to financial assistance, the scholarship provides a robust tutoring program, wellness coaching, mental health services, and one-on-one mentoring from established professionals in the student's own field of study.

With video profiles of selected incoming scholars and a two-minute anthem video, this microsite celebrates incoming scholars and the volunteer mentors. A subdomain of the Foundation's legacy site, the freestanding scholarships.stdavidsfoundation.org is the Foundation's primary marketing tool in its outreach to underrepresented communities in the five counties it serves.

Visit the website
Image