Procter & Gamble Tide Poster Frame

One of the all-time most successful cause marketing programs, Tide Loads of Hope was born in 2005 from the need to provide fresh laundry for people displaced by Hurricane Katrina. Drawing on hundreds of hours of amateur footage, we crafted TV spots and short films that brought the domestic program to life.

When a massive earthquake shattered Haiti, the Tide team came up with an innovative solution to assist. We followed them to the fragile country, and with country superstar Faith Hill created “Espwa.”