About Us

Writing the about section is the hardest part of building a website. What do our readers want to know? Should it be in first or third person? How narrowly can we define our expertise, while still signaling our appetite for new challenges? What exactly does "boutique" mean, anyway?

We recently audited our site on the Wayback Machine to see how we've answered these questions over the years. While it may appear a bit indulgent to invite you behind the curtain, we. believe it may help you understand whether we're the right fit for you.


    2009

    Back when a seven-minute Facebook video was not only viable, but innovative, we proclaimed ourselves the "premiere creator of branded documentary content." Calls to mind Will Farrell's Elf discovering the world's greatest coffee.

    2012

    Our work with Downy Touch of Comfort, Tide Loads of Hope, and Pantene Beautiful Lengths had given us firm footing in the cause marketing space, so we backed off a touch, saying simply "we make films that forge the emotional connection." It may have been more palatable without the definite article.

    2015

    Briefly called ourselves The Real Stories Agency - until a client pointed out they'd hired us precisely because we weren't an agency.

    2016

    For this next iteration, we adopted a more philosophical tone. "People are inherently good," we optimistically conjectured; our stated mission hereafter would be to tell stories that "inspire all of us to be better, more empathetic people." Note, this was before the 2016 election.

    2020

    After a decade calling ourself Flow Nonfiction, we determined the name had been constraining our pursuit of projects not so neatly classified. We had also grown weary of phone bank interactions:

    Me: Hi, I'm calling to cancel our million-terabytes DropBox subscription... the company name is Flow Nonfiction."

    Customer service rep: "Okay, we're sorry sorry to hear it. That's Flown on Fiction, correct? That's an awful lot of storage for a book publisher!"

    Indeed the rebrand came just in time for the runaway success of co-founder Matt Naylor's fictional screenplay, #Alive, one of the highest grossing theatrical releases of the Covid era.

    As we emerge from two unimaginably bizarre years in isolation, we’re all redefining ourselves in one way or another. This time around, we’re going to skip the buzzwords and stick to the basics:

    • We love to make things.
    • We love the rush of story discovery, the discipline of development, and the thrill of creation.
    • We are artists who choose our jobs carefully and approach them all with the same enthusiasm and passion we bring to our personal work.

    And just so you know, people who hire us usually wind up looking pretty smart for that decision. So have a look around at some things we’ve made, problems we’ve solved, and companies we’ve worked with - and drop us a line when you’re ready to take the first step.

    The long version

    Writing the about section is the hardest part of building a website. What do our readers want to know? How narrowly should we define our expertise, since we're constantly developing new capabilities? How do we showcase our successes and celebrate our awards without being overly boastful? Should it be in first or third person?  What exactly does "boutique" mean, anyway?  We recently audited our site on the Wayback Machine to see how we've answered these questions over the years. It's a little embarrassing, like looking at a high school yearbook.

    2009

    Back when a seven-minute Facebook video was not only viable, but innovative, we proclaimed ourselves the "premiere creator of branded documentary content." Calls to mind Will Farrell's Elf discovering the world's greatest coffee.
    2010

    Our work with Downy Touch of Comfort, Tide Loads of Hope, and Pantene Beautiful Lengths had given us firm footing in the cause marketing space, so we backed off a touch, saying simply  "we make films that forge the emotional connection." It may have been more palatable without the definite article.
    2012

    For this next iteration, we adopted a more philosophical tone. "People are inherently good," we conjectured, and our stated mission hereafter would be to tell stories that prove it.
    2014

    For this next iteration, we adopted a more philosophical tone. "People are inherently good," we optimistically conjectured, and our stated mission hereafter would be to tell stories that "inspire all of us to be better, more empathetic people." Note, this was before the 2016 election.
    2015

    Briefly called ourselves The Real Stories Agency - until a client pointed out they'd hired us precisely because we weren't an agency.

      The short version

      We love to make things. We love the rush of story discovery, the discipline of development, and the thrill of creation. We are artists who choose our jobs carefully and approach them all with the same enthusiasm and passion we bring to our personal work. And, just so you know,  people who hire us usually wind up looking pretty smart for that decision. So have a look around at some things we’ve made, problems we’ve solved, and companies we’ve worked with - and drop us a line you’re ready to take the first step.