Everyone's saying it: our attention spans have shrunk to nothing. Sure, there's an undeniable ring of truth to it. But what does it mean that Netflix subscribers on average watch over three hours a day? The white papers drill down the data and declare that shorter is better, but underneath the numbers is a much simpler truth: better is better.
For marketers, better is a story with nuance, conflict, and heart. Better is replacing the shoehorned tropes of branded entertainment with the kind of textured, sophisticated storytelling audiences crave. Better means you're not interrupting the story they came to watch: you are the story. Sound like a pipe dream? With two consecutive Emmy nominations, we say it’s more than just possible: it’s the future of marketing.
Small Business Revolution's Amanda Brinkman and Matt Naylor at the 2022 Daytime Emmy Awards
“Historically, there’s been a stigma that if a brand was funding content, it couldn’t compete in the actual entertainment arena,” says Amanda Brinkman, Co-host and Executive Producer of Small Business Revolution. “The creative team at Flow has found the perfect way to integrate a brand as a genuine character in the narrative - not as a one dimensional hero, but a real force for empowerment. It’s a brand storytelling dream come true.”
Founded in Austin more than a decade ago, Flow Studios has helped dozens of international foundations, nonprofits, and consumer brands transcend the transactional. We thoughtfully curate projects we believe in, push our clients to embrace their creativity, and understand that with every marketing dollar you spend, you put yourself on the line.
It’s easy to settle for safe, but if you want to be a superstar you’ve got to go better. We know how to get you there.